Stuffyoucanuse.org was in the process of revamping their 12 month kids curriculum themes. I was tasked with creating 3 different illustrations with elements that could be rearranged for different purposes including social media, TV screens, and print materials.
process
Preliminary Sketches
I provided the client with one to two b+w sketches to help the marketing team decide on a style direction.
Vectorize + Color
After the client selected a sketch that matched their vision, I moved on to a color draft and vectorized the illustration if required. We decided the final illustration needed to have a more muted color palette and removed the people to give more focus to the title.